BRINKERS EXPANDS BUSINESS IN CHINA AFTER SIAL
During SIAL China 2018 Brinkers and exclusive importer Li Hao collaborated successfully, leading up to new introductions in China for the brands Nusica, Chocolate Symphony and Chocolate Circus. Headed by Brinkers’ Area Manager Qian Lu the well-attended Dutch stand flourished. Brinkers and Li Hao look back on a fruitful joint effort.
It was Brinkers’ third time in a row, taking part in the SIAL China exhibition. And like former years, this year’s exhibition brought forth great opportunities of presenting innovations, meeting acquainted partners and speaking to new and potential business partners.
Innovations at SIAL
As an authority in premium chocolate spreads, Brinkers aims to introduce top-of-the-bill and innovative chocolate spreads each year. At SIAL China 2018, visitors were introduced to two delicious new flavours of premium brand Chocolate Symphony: Matcha and Dark Chocolate with Coconut. Both flavours were SIAL Innovation nominees.
As a result of SIAL China, Brinkers was able to expand business in China. Brinkers will start supplying Nusica, Chocolate Symphony and Chocolate Circus to a number of new buyers. These three brands have proven their success in many international markets and continue to do so. Chocolate Symphony for instance is a premium chocolate spread, 100% natural and gluten free, consisting of only the best ingredients.
Danny Schuwer, Director, spoke enthusiastically of SIAL China and exclusive importer Li Hao: “Teaming up with our partner Li Hao under leadership of our Area Manager Qian Lu, proved to be a great choice. I am sure that next to the exquisite quality of our brands, this collaboration has helped new business partners choose Brinkers as their supplier of chocolate spread.”
FOR MORE INFORMATION ABOUT BRINKERS CHOCOLATE SPREADS, PLEASE CONTACT QIAN LU AT QIAN.LU@BRINKERS.COM OR PER TELEPHONE AT : 0031 53 475 04 65