BRINKERS‘ LA VIDA VEGAN WINS SWEETIE AWARD 2017
On Friday the 7th of April, Brinkers has won the SWEETIE award with their latest innovative chocolate spread: La Vida Vegan. Brinkers has won in the category ‘Fairtrade’ and La Vida Vegan is therefore the most innovative Fairtrade product within the confectionery industry. La Vida Vegan is distributed by Importhaus Wilms in Germany.
La Vida Vegan is Brinkers’ first range of organic, vegan and Fair Trade chocolate spreads, available in three variants: 15% Hazelnut chocolate spread, 30% Dark chocolate spread and Chocolate spread. Next to the fact that the products are organic, Fairtrade and Vegan, the 3 variants also carry other very relevant claims, such as Gluten-free and Palm Oil Free.
With the international introduction of La Vida Vegan, Brinkers is clearly anticipating on the phenomenal growth in demand for Vegan products, prompted by a strong interest in the Vegan Lifestyle by especially today’s younger generation. Vegan is a conscious way of living refraining from the use of animal products in food. Fair Trade is an alternative approach to conventional trade and is based on a partnership between cocoa and sugar farmers and manufacturers. It allows consumers to enjoy our products, whilst knowing the farmers obtain fair prices.
SWEETIE is an initiative from the Rundschau, a magazine for the food trade, in Germany. SWEETIE is the award for the innovative power of the confectionery industry. The SWEETIE award distinguishes the Top Sweets and Top Snacks of the Year in different categories. An independent expert jury of nutritionists, confectionery and food experts from the fields of marketing and trade assesses the submissions on basis of fixed criteria and determines the winners. The novelties are tested on three aspects – sensory, qualitative and constructive. SWEETIE is an established and one of the most coveted awards of the confectionery industry.