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LA VIDA VEGAN PROTEIN SELECTED AS SIAL INNOVATION SELECTION 2018

Enschede, Friday October 19, 2018
Brinkers is proud to announce that their latest innovation, La Vida Vegan PROTEIN, is selected by the SIAL-jury to be part of the SIAL Innovation Selection 2018 in Paris coming October.

During SIAL Paris 2018 (Hall 5A, Stand H105) Brinkers will introduce the La Vida Vegan PROTEIN range in three variants: Crunchy Hazelnut, Coconut & Chocolate and Caramel. Extending the original and award-winning La Vida Vegan range, the latest PROTEIN versions offer the best of all worlds as they are high in protein reduced in sugars with 70%, organic, vegan, palm oil-free, gluten-free and soy-free.

la vida vegan protein sial innovation selection

La Vida Vegan

The original La Vida Vegan range was introduced worldwide in 2017 and its popularity has since taken a flight as it seems La Vida Vegan is exactly what consumers have been waiting for. The combination of a product that is 100% organic and vegan, palm oil-free, gluten-free and soy-free is one that is close to the heart of end users from varying segments, with varying beliefs and lifestyles. With La Vida Vegan PROTEIN Brinkers takes it a step further, meeting the demands of the consumer who is also conscious about their sugar and protein-intake.

La Vida Vegan Protein

La Vida Vegan PROTEIN will be available at retailers in three variants. For consumers who enjoy the popular taste of hazelnut spread, the Crunchy Hazelnut is a winner. With at least 5% of crunchy hazelnut pieces, this tasty variant offers a classical chocolate spread experience with a bite.

Coconut & Chocolate is an exciting mix of creamy chocolate and 5% coconut pieces and the Caramel variant is a smooth and creamy spread. All variants contain a minimum of 20% protein and are reduced in sugars with 70%.

Danny Schuwer, managing director at Brinkers, is looking forward to introducing the La Vida Vegan Protein range at the SIAL exhibition in Paris: “As an innovative producer of chocolate spread we are defining innovations in the chocolate spreads category, whilst continuing to discern hypes from trends. I am convinced that our consumers’ desire to make conscious choices about their food intake and lifestyle is part of a development that is here to stay. La Vida Vegan Protein meets their demands in every way as an alternative without added sugar, high in protein, organic, vegan, palm oil-free, soy-free and gluten-free. Quite the list!”

About Brinkers

Founded in 1889 as a margarine trading company, Brinkers has developed into a leading, fully certified producer of a wide variety of high quality conventional and organic chocolate spreads. The Dutch-based company relies on 125 years of craftsmanship and is recognised to be a true and unique specialist. Popular brands are, amongst others, La Vida Vegan, So Vegan So Fine, It’s my Life, Chocolate Rhapsody, Nuscobio, Chocolate Symphony and Nusica.

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To learn more about Brinkers, La Vida Vegan PROTEIN or any other Brinkers-product, please contact:

 

Daniela Schnieders – Accountmanager

E-mail: d.schnieders@brinkers.com

Telephone: +31 (0)53 428 27 25

 

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